May 19, 2026 | 12:15 PM EST

Digital health tools have long promised to reduce administrative burden in primary care—but many clinicians still feel the opposite is true: more systems, more fragmentation, and more time spent on documentation than patient care.

That is beginning to change. And increasingly, the change is being driven not by vendors, but by clinicians themselves.

Join Amplify Care for an upcoming webinar – Primary Care Clinicians Driving Innovation: Using AI to Build the Tools You Actually Need

In this session, Dr. Kevin Brophy and Dr. Byron Song will explore how clinicians are moving beyond passive adoption of digital tools and starting to actively build solutions tailored to real-world clinical workflows.

What you’ll learn:

• How clinicians are using AI and no-code tools to build practical workflow solutions
• Real examples of clinician-led innovation in primary care settings
• How tools like an FHO+ hourly tracker can support practice management
• How AMELI AI improves search across both structured and unstructured patient data

---

Why This Matters: Primary Care Is Still Overburdened by Admin Work

Despite widespread adoption of electronic medical records (EMRs) and digital health systems, administrative burden remains one of the biggest drivers of inefficiency and burnout in primary care.

Clinicians continue to face:

• Heavy documentation requirements that extend well beyond patient visits
• Fragmented systems that don’t communicate well with each other
• Time-consuming searches across structured and unstructured data
• Manual practice management workflows that haven’t meaningfully evolved in years
• High cognitive load from constant system switching

These challenges don’t just affect efficiency but also directly impact clinician well-being and patient access to care.

A Shift Is Underway: Clinicians as Builders

A new pattern is emerging across primary care: clinicians are no longer waiting for perfect tools to arrive. Instead, they are experimenting with AI and no-code platforms to build lightweight, practical solutions that fit their workflows.

This includes:

• Using AI to summarize and structure clinical information
• Building simple tools for scheduling, billing, and workload tracking
• Automating repetitive administrative tasks
• Creating better ways to search and surface patient information

What makes this shift important is not just the technology, it’s who is using it. The people closest to the workflow are now directly shaping it.

From Friction to Iteration

Historically, healthcare technology has been slow to adapt to frontline needs. But AI is changing the development cycle itself.

Instead of waiting months or years for software updates, clinicians can now:

• Prototype tools quickly
• Test them in real workflows
• Iterate based on immediate feedback

This creates a new model of innovation: faster, more localized, and grounded in clinical reality.

Supporting Clinicians Who Are Leading This Change

At Amplify Care, we believe the most effective healthcare tools are built with clinicians, not just for them.

That’s why we’re focused on supporting access to:

• Practical examples of clinician-led innovation
• Emerging AI tools for clinical workflows (check out our AI hub, if you haven’t already!)
• Knowledge sharing across primary care communities

This webinar is part of that effort: a space for clinicians who are already experimenting with new tools, and those who want to start.